OVERVIEW
Dr Salniza is an Associate Professor at School of Business Management, College of Business. She graduated from Universiti Sains Malaysia (USM) with a Doctor of Business Administration DBA (Management). She has taught several postgraduates as well as undergraduate marketing courses. Her research areas include Branding, Marketing Communication, Relationship Marketing and Employee Branding. Currently she is supervising a number of PhD as well as DBA students in marketing field.
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