Assoc. Prof. Dr. Shri Dewi Applanaidu is attached to the Department of Economics and Agribusiness, School of Economics, Finance and Banking, Universiti Utara Malaysia (UUM). Currently, she is the Head of the Sustainable Agriculture and Food Research Unit (SAFRU). She obtained her PhD in Economics from Universiti Putra Malaysia. Dr. Shri Dewi also a lifetime member for Malaysian Economic Association. As an academic staff of UUM, she has been active in teaching, supervision, research, publications, consultations and innovations. She teaches at both undergraduate and postgraduate levels. Some of the taught courses at the undergraduate level are Agricultural Production Economics, Econometrics and Research Methodology, while the taught courses at the postgraduate level are Research Methodology, Advanced Microeconomics and Managerial Economics. In terms of supervision, she has successfully supervised 8 PhD students (2 from Sri Lanka, 4 from Nigeria & 2 from Malaysia). She also has been appointed as an internal and external PhD and Master thesis examiner. Her research interests are in the area of Agricultural Econometric Modeling, Agricultural Economics, Food Security and Development Economics. She also has produced several publications nationally and internationally in the form of journal articles, book, chapter in books and proceedings. Besides publications, she also has been appointed as a reviewer for journal articles and the external reviewer for Oil Palm Industry Economic Journal under Malaysian Palm Oil Board (MPOB). She also keen into innovation and she and her team was won 2 gold and 2 silver medals in the International Innovation Exhibitions. In term of consultations, recently she has been appointed as a Short Term Consultant with World Bank. Her other on-going consultation is with Federal Agricultural Marketing Authority (FAMA). Previous consultations was also with World Bank for another project and Council of Palm Oil Producing Countries (CPOPC).