RESEARCHER INFO
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Dr. Juhaida Binti Abu Bakar
UUM College of Business
School of Economics, Finance and Banking
juhaida@uum.edu.my
6811
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RESEARCH PROFILE

Scopus Publons ORCiD Research Gate Google Scholar

ACADEMIC QUALIFICATION

12016, PhD Bank Marketing, Lincoln University, New Zealand
22003, Master of Science PERBANKAN, Universiti Utara Malaysia, Universiti Utara Malaysia
32000, Bachelor Degree Business Administration, uum, Universiti Utara Malaysia
41997, Diploma Diploma In Investment Analysis, Segamat, Johor, Institut Teknologi MARA

AWARD

1 The Most Dedicated Staff Award (Banking), SEFB, UUM, 2022, Pusat Pengajian/Jabatan
2 Anugerah Perkhidmatan Cemerlang 2017, UUM, 2017, Universiti
3 Anugerah Perkhidmatan Cemerlang, UUM, 2006, Universiti

RECOGNITION

1 REVIEWER, ,Antarabangsa,2021
2 REVIEWER,Senior Lecturer,Antarabangsa,2020
3 REVIEWER,Senior Lecturer,Antarabangsa,2021
4 REVIEWER, ,Antarabangsa,2021
5 REVIEWER, ,Antarabangsa,2023
6 REVIEWER, ,Antarabangsa,2023
7 REVIEWER, ,Antarabangsa,2022
8 PENILAI ARTIKEL, ,Antarabangsa,2022
9 REVIEWER, ,Antarabangsa,2023
10 PENILAI ARTIKEL, ,Antarabangsa,2022
11 REVIEWER, ,Antarabangsa,2023
12 REVIEWER, ,Antarabangsa,2022
13 EXAMINER OF VIVA, ,Antarabangsa,2022
14 REVIEWER, ,Antarabangsa,2022
15 REVIEWER, ,Antarabangsa,2022
16 PANEL PENILAI,Pensyarah Kanan,Kebangsaan,2019
17 KURIKULUM,Ahli Jawatankuasa Penasihat,Kebangsaan,2017
18 AHLI PANEL, ,Kebangsaan,2022
19 PERUNDING, ,Kebangsaan,2023
20 PENILAI ARTIKEL, ,Kebangsaan,2022
21 AHLI PANEL,JURI,Kebangsaan,2021
22 AHLI PANEL, Reviewer,Kebangsaan,2021
23 AHLI PANEL, Reviewer,Kebangsaan,2021
24 AKADEMIK,Discussant,Kebangsaan,2021
25 PANEL PAKAR, ,Kebangsaan,2023
26 PENILAI ARTIKEL, ,Kebangsaan,2023
27 PANEL PENILAI,Penilai Artikel,Kebangsaan,2018
28 JURULATIH,Jurulatih Pusat Ko-K,Universiti,2018
29 EXAMINER OF VIVA, ,Universiti,2022
30 PENYELIDIKAN,Felo Penyelidik NCRC,Universiti,2021
31 PANEL PENILAI,Jurulatih Sambilan Pusat Kokurikulum,Universiti,2018
32 EXAMINER OF VIVA, Senior Lecturer,Universiti,2021
33 EXAMINER OF VIVA,Senior Lecturer,Universiti,2021
34 FELO BERSEKUTU, ,Universiti,2022
35 PANEL PENILAI,Penilai,Universiti,2018
36 PANEL PENILAI,Pensyarah Kanan,Pusat Pengajian/Jabatan,2019
37 PANEL PENILAI,PENILAI "PROPOSAL DEFENSE PHD",Pusat Pengajian/Jabatan,2018
38 PANEL PENILAI,Reviewer,Pusat Pengajian/Jabatan,2018
39 CURRICULUM REVIEW EXPERT,Chair,Pusat Pengajian/Jabatan,2022
40 AHLI PANEL, ,Pusat Pengajian/Jabatan,2022
41 PENYELIA PRAKTIKUM, ,Pusat Pengajian/Jabatan,2022
42 PANEL PENILAI, ,Pusat Pengajian/Jabatan,2023
43 PANEL PENILAI, ,Pusat Pengajian/Jabatan,2023
44 PENCERAMAH, ,Daerah,2021
45 PENCERAMAH,Trainer,Daerah,2022
46 TRAINER,Ketua Pelatih,Daerah,2023
47 REVIEWER, ,Antarabangsa,2023
48 PANEL PENILAI,PENILAI KERTAS PERSIDANGAN,Kebangsaan,2018
49 AHLI JAWATANKUASA,FELO BERSEKUTU,Universiti,2019
50 PANEL PENILAI,Pengerusi dan Panel Penilai,Pusat Pengajian/Jabatan,2018

AREA OF EXPERTISE

Banking
Service Marketing
-

RESEARCH AREA

Service Quality In Banking
Customer Loyalty In Banking

OVERVIEW
My research interests focus on customer behavioural intentions and loyalty particularly in retail banking. My research explores the role of service quality, customer satisfaction, perceived value, corporate image, and switching costs to influence positive behavioural intentions among the bank customers.
PUBLICATION CHART
LIST OF PUBLICATION
Faoziah bt. Idris, Juhaida Binti Abu Bakar, Khairul Anuar Bin Adnan, (2006). Customer Relationship Management (CRM) Practices in the Malaysian Banking Sector: The Case of SME Customers. "Peluang dan Potensi IKS dalam Merealisasikan Misi Nasional", 1(), 21 - 31.
Ziad Esa bin Yazid , Zairani bt. Zainol, Juhaida Binti Abu Bakar, (2023). E-Commerce Via Mobile Banking: Contemporary Shariah Issues and Ways to Address Them. International Journal of Professional Business Review, 8(1), 1 - 14.
Shri Dewi a/p Applanaidu, Cheah Yong Kang, Abdul Razak B Chik, Azira Binti Abdul Adzis, Juhaida Binti Abu Bakar, (2021). THE EFFECTS OF SOCIO-ECONOMIC FACTORS ON MALAYSIAN DEMAND PATTERN: AN ANALYSIS ON THE CONSUMER PRICE INDEX ITEMS. Review of International Geographical Education Online, 11(10), 449 - 461.
Cheah Yong Kang, Azira Binti Abdul Adzis, Juhaida Binti Abu Bakar, Shri Dewi a/p Applanaidu, (2021). Factors associated with household expenditure on oil and fat products in Malaysia: application of quantile regression. Food Research, 5(3), 112 - 120.
Ziad Esa bin Yazid , Zairani bt. Zainol, Juhaida Binti Abu Bakar, (2020). BEHAVIOURAL INTENTION TO USE MOBILE BANKING IN ISLAMIC BANKS: A CONCEPTUAL MODEL. The European Proceeding of Social and Behavioral Science (EpSBS), (), 409 - 423.
Cheah Yong Kang, Azira Binti Abdul Adzis, Juhaida Binti Abu Bakar, Shri Dewi a/p Applanaidu, (2020). HOUSEHOLD EXPENDITURE ON SUGAR-ADDED FOODS AND BEVERAGES IN MALAYSIA: EVIDENCE FROM QUANTILE ESTIMATION. Labuan Bulletin of International Business & Finance, 18(1), 1 - 15.
Cheah Yong Kang, Azira Binti Abdul Adzis, Juhaida Binti Abu Bakar, Chor Foon Tang, Hock Kuang Lim, Chee Cheong Kee, (2020). AGE, EDUCATIONAL LEVEL AND THE CONSUMPTION OF MEDICAL CARE: EVIDENCE FROM MALAYSIA. Malaysian Journal of Public Health Medicine, 20(1), 109 - 121.
Cheah Yong Kang, Azira Binti Abdul Adzis, Juhaida Binti Abu Bakar, Shri Dewi a/p Applanaidu, (2020). Sociodemographic determinants of Malaysian household’s use of and expenditure on alcohol: a regional comparison. DRUGS: EDUCATION, PREVENTION AND POLICY, 27(2), 165 - 172.
Cheah Yong Kang, Azira Binti Abdul Adzis, Juhaida Binti Abu Bakar, Shri Dewi a/p Applanaidu, (2020). SOCIODEMOGRAPHIC AND LIFESTYLE DETERMINANTS OF HOUSEHOLD CONSUMPTION OF SUGAR-SWEETENED FOOD IN MALAYSIA: A SHORT COMMUNICATION. Journal of Economics and Sustainability, 2(1), 62 - 73.
Ziad Esa bin Yazid , Zairani bt. Zainol, Juhaida Binti Abu Bakar, (2019). A Conceptual Model on Behavioural Intentions to use Mobile Banking in Islamic Banks: The Role of Religiosity, Perceived Lifestyle, Personal Innovativeness and Religious Authority. Test Engineering and Management, 81(12), 2893 - 2910.
Cheah Yong Kang, Azira Binti Abdul Adzis, Juhaida Binti Abu Bakar, Shri Dewi a/p Applanaidu, (2019). FACTORS ASSOCIATED WITH DEMAND FOR TOBACCO ACROSS MALAYSIA REGIONS: PARTICIPATION AND LEVEL OF CONSUMPTION. International Journal of Business and Society, 20(3), 1160 - 1177.
Cheah Yong Kang, Azira Binti Abdul Adzis, Juhaida Binti Abu Bakar, Shri Dewi a/p Applanaidu, (2019). Factors associated with consumption of sugar-sweetened foods and beverages in Malaysia: an ethnic comparison. International Journal of Diabetes in Developing Countries, 39(3), 568 - 578.
Azira Binti Abdul Adzis, Lee Eng Sheng , Juhaida Binti Abu Bakar, (2018). Bank Lending Determinants: Evidence from Malaysian Commercial Banks. Journal of Banking and Finance Management, 1(3), 36 - 48.
Hanita Binti Kadir @ Shahar, Azira Binti Abdul Adzis, Juhaida Binti Abu Bakar, (2017). Indebtedness and attitudes towards debt: An examination of Materialistic values among Malaysian youths. AES2017 Proceeding Issues in Economic, Finance and Banking, (), 78 - 88.
Sabariah bt. Nordin, Juhaida Binti Abu Bakar, (2017). The Impact of Commodity Prices on Malaysian Ringgit. AES2017 Proceeding Issues in Economic, Finance and Banking, (), 155 - 159.
Juhaida Binti Abu Bakar, Michael Daniel Clemes, Kathryn Bicknell, (2017). A comprehensive hierarchical model of retail banking . International Journal of Bank Marketing, 35(4), 662 - 684.
Azira Binti Abdul Adzis, Juhaida Binti Abu Bakar, Hanita Binti Kadir @ Shahar, (2017). Factors Influencing Young Adults' Debt in Malaysia. Journal of Business and Retail Management Research , 12(1), 76 - 85.
RESEARCH PIE
LIST OF RESEARCH
PROGRAM PEMBASMIAN MISKIN TEGAR KELUARGA MALAYSIA (BMTKM) 2022-2025 (KEDAH) (2022), Member, Kementerian/agensi lain
EMPOWERING WOMEN'S THROUGH DIGITAL MARKETING & FINANCIAL MANAGEMENT (2021), Leader, Kementerian/agensi lain
WAKALAH ZAKAT: IMPAKNYA KEPADA PEMBAYAR ZAKAT DAN INSTITUSI ZAKAT DI KEDAH (2020), Member, Kementerian/agensi lain
PEMBANGUNAN SPIRITUAL GOLONGAN KURANG UPAYA CACAT PENGLIHATAN DI DAERAH KOTA SETAR (2020), Leader, Kementerian/agensi lain
PELAN PEMBANGUNAN NEGERI KEDAH 2035 (2019), Member, Kementerian/agensi lain
BANKING IN THE 21ST CENTURY: WHAT IS THE FUTURE OF BANKING? (2019), Leader, Industri
SOCIO-DEMOGRAPHIC AND LIFESTYLE FACTORS ASSOCIATED WITH DEMAND FOR SUGAR-SWEETENED FOODS AND BEVERAGES IN MALAYSIA: A FUNDAMENTAL MODEL (2019), Member, Kpt
PROJEK PENGKOMERSILAN TELEKUNG (2017), Leader, Kementerian/agensi lain
THE ANTECEDENTS OF STUDENT'S LOYALTY IN RETAIL BANKING (2017), Leader, Universiti
PROJEK PENJANAAN SENI KREATIF (BARANGAN KITAR SEMULA DAN TERPAKAI) DAN PEMASARAN MELALUI E-BUSINESS (2017), Leader, Kementerian/agensi lain
FINANCING OF THE TIN INDUSTRY IN MALAYSIA: GENERATING A SURPLUS (1840 - 1957) (2017), Member, Industri
A COMPARATIVE EVALUATION OF CHANGES IN THE DEMAND PATTERN IN MALAYSIA (1998 - 2014) (2017), Member, Industri
Financial History of Malaysia (2016), Member, Industri
MALAYSIA'S DEMAND STRUCTURE WITH THE INFLUENCE OF DEMOGRAPHIC FACTORS: AN EXPLORATORY STUDY (2016), Member, Industri
WHY ARE YOUNG MALAYSIANS HEAVILY IN DEBT? (2015), Member, Universiti
CREDIT CARD'S POSSESSION AND USAGE AMONG UUM'S STAFFS. (2006), Member, Universiti
PERFORMANCE OF ISLAMIC UNIT TRUSTS IN MALAYSIA (2004), Member, Universiti
CONSULTATION
Year Title Membership Funder Level Status
2022 Development of modern agriculture community (d'mac) Member Government National On going
2022 Program perusahaan sosial kementerian kewangan (se-mof) Member Government National On going
2022 Program kementerian pengajian tinggi-pensijilan profesional (kpt-pace) - 2022 Member Government National On going
2022 Memacu peningkatan pendapatan golongan rentan melalui transformasi pengeluaran agromakanan Member Government National On going
2022 Memacu peningkatan pendapatan wanita b-40 melalui program latihan penyediaan makanan sejuk beku, pengurusan perniagaan, kewangan dan Leader National Completed
INTELLECTUAL PROPERTIES
Year Reference No IP Type Title of Inventor (Principal Inventor/Member) Status of IP
2022 20220170 Copyright SOCIO-DEMOGRAPHIC AND LIFESTYLE FACTORS ASSOCIATED WITH DEMAND FOR SUGAR-SWEETENED FOODS AND BEVERAGES IN MALAYSIA: A FUNDAMENTAL MODEL - ( MEMBER ) FILED
UNDERGRADUATE
Course Code Course Name
BWBB1013 Foundations of banking
SDG2011 Personal financial planning
WB1013 Fundamentals of banking
WF2023 Financial management 11
EEP1032 Personal development and character building
BWBX4908 Practicum
BWBB3013 Commercial bank operations
WBB1013 Foundations of banking
WBB3013 Commercial bank operations
BWBB2013 Bank management
SDG3011 Management ethics
BWBZ3993 Project paper
WBB3053 Marketing of financial services
WBB2013 Bank management
BWBB3053 Marketing of financial services
SDG2021 Entrepreneurship
SDG1011 High touch communication
SDG1021 Thinking skill
WF1013 Fundamentals of finance
WF2013 Financial management 1
WB3013 Commercial bank operations
WFF1013 Fundamentals of finance
SDG3021 Patriotism and volunteerism
EEP2032 Living in the multi-cultural society
BWBB3033 International banking
BWBX3908 Practicum
WBX3016 Practical traning
WFF2023 Financial management ii
WFX3016 Practical traning
WFF2013 Financial management i
POSTGRADUATE
Course Code Course Name
SUPERVISION
Matric Name Status Title
812923 Norhafizah Binti Abd Manap Not Active Determinants of Malysian Stock Returns in Consumer Product Industry
817158 YULFAIZAH BINTI MOHD YUSOFF Not Active Cooperate Social Responsibility Disclosure and Corporate Financial Performance of Islamic Banking in Malaysia
820232 Yee Soh Chun Not Active Factors Affecting Saving Behaviour of University College Students in Malaysia
820859 NG SOOK YEUM Completed The Acceptance of Mobile Wallet in Klang Valley Malaysia
825832 ANTHONY IKECHUKWU OJOBO Not Active ASSESSMENT OF BANKING BEHAVIOUR AMONG RURAL HOUSEHOLDS IN SOUTHWEST NIGERIA
826559 EDIE ERMAN BIN CHE JOHARI Completed Akan dimaklumkan kemudian
827782 ODIMEGWU CHINEMEREM CHARLES Not Active Proposal on: THE IMPACT OF INTERNET BANKING ON PROFITABILITY OF COMMERCIAL BANKS IN NIGERIA (A CASE STUDY OF ECO BANK PLC)
828454 ANAGHA ARINZE NDUBUISI Not Active IMPLICATION OF TREASURY SINGLE ACCOUNT ON BANKING SECTOR OF NIGERIA AND THE ECONOMY AS A WHOLE
828500 azalina binti abdu rahaman Expected To Complete Factors Influencing Customers to Pay Assessment Rate Via Online A Study of Majlis Bandaraya Alor Setar
830106 ADEKUNLE ADESOLA ADEYEMI Not Active THE EFFECT OF BANK RECAPITALIZATION ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA (A CASE STUDY OF HARITAGE BANK, KANO STATE)
902704 Ziad Esa bin Yazid Expected To Complete THE DETERMINANTS OF BEHAVIOURAL INTENTION TOWARDS USING MOBILE BANKING OF ISLAMIC BANKING INSTITUTIONS MODERATED BY DEMOGRAPHIC VARIABLES
903849 AHMED KHURAM Not Active Determinants of profitability:conventional Vs Islamic banking
905333 ZHANG QUAN Active THE ELDERLY'S REJECTION OF DIGITAL FINANCE: THE CHINA ALIPAY USING PERSPECTIVE
905783 Shahril bin Shafie Not Active USAHAWAN WANITA DAN MASALAH PEMBIAYAAN PERNIAGAAN
905334 Amer Abdelwali Oqlah Almomani Active The macro and micro determinants of non-performing loans in Jordanian banks
 
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