OVERVIEW
I am a senior lecturer in the International Business Department, School of International Studies (SoIS), Universiti Utara Malaysia. I teach Cross-Cultural Management, Cross-Boundary Literacy, International Business Policy, International Management and International Business to undergraduate and postgraduate students. My current research interests centre around Cross-Cultural Management, International Business, International Marketing, Consumer Behavior and Gender Studies in Consumption Behavior. In addition, I have authored and co-authored several papers and books in the area of cross-cultural management and consumer behaviour.
PUBLICATION CHART
LIST OF PUBLICATION
RESEARCH PIE
LIST OF RESEARCH
CONSULTATION
UNDERGRADUATE
POSTGRADUATE
SUPERVISION