OVERVIEW
Dr. Siti Hajar Salwa is now a Senior Lecturer at the Department of Muamalat Administration and Halal Management, Islamic Business School (IBS), Universiti Utara Malaysia (UUM), Sintok Kedah. She obtained her Ph.D. (Islamic Business and Management) at UM, MSc (Management) from UUM, and BMA (Muamalat Administration), UUM. Her current research fields are Islamic Business &Management and Islamic Marketing. Her research passion more to Impulse Buying Behaviour, Islamic Consumption and Behaviour, as well as any field associated with Islamic Management, Halal Management, and Islamic Marketing .
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