RESEARCHER INFO
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Dr. Siti Hajar Salwa binti Ahmad Musadik
UUM College of Business
School of Islamic Business
ctsalwa@uum.edu.my
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RESEARCH PROFILE

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ACADEMIC QUALIFICATION

12019, PhD Pengurusan Islam ( Pentadbiran & Perniagaan), UM, Universiti Malaya
22011, Masters Management, , Universiti Utara Malaysia
32009, Bachelor Degree Muamalat Administration with Honours, , Universiti Utara Malaysia

AWARD

1 BEST PRESENTER AWARD, KOLEJ UNIVERSITI ISLAM PERLIS, 2022, Kebangsaan

RECOGNITION

1 REVIEWER, ,Antarabangsa,2022
2 REVIEWER, ,Antarabangsa,2022
3 PENILAI ARTIKEL,ASSESOR,Antarabangsa,2023
4 PEMBENTANG, ,Antarabangsa,2021
5 PENYELARAS,Penyelaras Program BMA PJJ-ODL,Universiti,2023

AREA OF EXPERTISE

Islamic Management
Consumer Behaviour 131
Halal Product Marketing

RESEARCH AREA

Islamic Management
Islamic Marketing
Islamic Business

OVERVIEW
Dr. Siti Hajar Salwa is now a Senior Lecturer at the Department of Muamalat Administration and Halal Management, Islamic Business School (IBS), Universiti Utara Malaysia (UUM), Sintok Kedah. She obtained her Ph.D. (Islamic Business and Management) at UM, MSc (Management) from UUM, and BMA (Muamalat Administration), UUM. Her current research fields are Islamic Business &Management and Islamic Marketing. Her research passion more to Impulse Buying Behaviour, Islamic Consumption and Behaviour, as well as any field associated with Islamic Management, Halal Management, and Islamic Marketing .
PUBLICATION CHART
LIST OF PUBLICATION
Siti Hajar Salwa binti Ahmad Musadik, Nor Syahidah Binti Ishak, Noraini Binti Yusuff, Muhammad Fakhirin bin Che Majid, (2023). HaBuckMy. E-PROCEEDING BOOK - 2ND INTERNATIONAL INVENTION, INNOVATION AND DESIGN EXPO (INODEX 2023), (), 434 - 440.
Aida binti Abdul Razak, Siti Hajar Salwa binti Ahmad Musadik, Hanis binti Wahed, (2022). Impact of Higher Education Learning and Teaching Course as an Academic Confirmation Practice in Public University. World Journal of English Language, 12(7), 222 - 235.
Siti Hajar Salwa binti Ahmad Musadik, (2021). A Review: Scarcity And Impulse Buying Behavior Amid Covid-19 Pandemic. International Journal of Business and Economy , 3(4), 180 - 189.
Siti Hajar Salwa binti Ahmad Musadik, (2021). A Review: Scarcity And Impulse Buying Behavior Amid Covid-19 Pandemic . Proceedings of the 3rd Penang International Conference on Multi-Disciplinary Research 2021 (PICM2021), (), 6 - 16.
Nor Syahidah Binti Ishak, Siti Hajar Salwa binti Ahmad Musadik, Noraini Binti Yusuff, Siti Latipah Binti Harun, Noriza Binti Abd Aziz, (2021). Implikasi Subseksyen 44(11d) Akta Penolakan Cukai Ke atas Tadbir Urus Wakaf di Universiti Awam Malaysia. Proceeding 2nd Kedah International Zakat Conference 2021 (i-KEIZAC 2021), 1(1), 447 - 453.
Siti Hajar Salwa binti Ahmad Musadik, Noraini Binti Yusuff, Noriza binti Abd Aziz, Ilhaamie Abdul Ghani Azmi, (2020). MAQASID SYARIAH IN ISLAMIC CONSUMPTION. International Journal of Business and Economy , 2(4), 146 - 152.
Noriza binti Abd Aziz, Azizi Bin Abu Bakar, Ibrahim Abd Aziz, Noraini Binti Yusuff, Siti Hajar Salwa binti Ahmad Musadik, (2021). The Impact of Different Level of Education Towards Acceptance of Islamic House Financing. Linguistica antverpiensia , 2(2), 3692 - 3699.
Ummi Syafiqah binti Nor Azman , Siti Hajar Salwa binti Ahmad Musadik, (2020). Why Do Some Muslim Purchase Or Not To Purchas In A Shariah-Based Private Retirement Scheme (Prs)?. Proceeding 3rd UUM International Islamic Business Management Conference 2020 (IBMC 2020), (), 500 - 509.
Noraini Binti Yusuff, Fadillah Mansor, Siti Hajar Salwa binti Ahmad Musadik, Azizi Bin Abu Bakar, Hydzulkifli Bin Haji Hashim, (2020). Information Sources and Investment Decision among Malaysian Investors: Clarifying the Role of Gender and Product Knowledge. Turkish Journal of Computer and Mathematics Education, 19(3), 140 - 147.
Siti Hajar Salwa binti Ahmad Musadik, Assoc Prof Dr Ilhaamie Abdul Ghani Azmi, (2020). The Impact of Sale Promotion on Impulse Buying Behaviour Among Muslim Credit Card Holders in Malaysia. International Journal of Modern Trends in Social Sciences , 3(11), 34 - 49.
Alias bin Mat Nor, Noraini Binti Yusuff, Siti Hajar Salwa binti Ahmad Musadik, Nor Hayati binti Ahmad, Noriza binti Abd Aziz, (2019). DIGNOSTIK FAKTOR MEMPENGARUHI PRESTASI GOLONGAN ASNAF DALAM MENJALANKAN PERNIAGAAN DI KEDAH: BERJAYA ATAU GAGAL?. Proceeding on Zakat, Waqf, Tax and Economic Development 2019, 1(1), 1 - 18.
Siti Hajar Salwa binti Ahmad Musadik, Ilhaamie Abdul Ghani Azmi, (2019). Sale promotion on impulse buying behaviour among Muslim credit card holders. Proceedings of The 7th International Seminar on Entrepreneurship and Business (ISEB 2019), (), 1 - 17.
Siti Hajar Salwa binti Ahmad Musadik, Ilhaamie Abdul Ghani Azmi, (2019). Factors Influencing Muslim Credit Card Holders’ Impulse Buying Behaviour in Malaysia. The Malaysian Journal of Consumer and Family Economics , 22(S2), 43 - 57.
Siti Hajar Salwa binti Ahmad Musadik, Ilhaamie Abdul Ghani Azmi, (2017). A Conceptual Paper: The Effect of Islamic Religiosity On Impulse Buying Behavior. Journal of Global Business and Social Entrepreneurship , 1(2), 137 - 147.
Siti Hajar Salwa binti Ahmad Musadik, Ilhaamie Abdul Ghani Azmi, (2017). THE NEXUS OF ‘COOL’ MOTIVATION AND CREDIT CARD ON IMPULSE BUYING BEHAVIOR. A CONCEPTUAL STUDY. International Journal of Islamic Business , 2(2), 1 - 17.
RESEARCH PIE
LIST OF RESEARCH
SPECIAL MEDICAL TAKAFUL AWARENESS AMONG PARENTS WITH DISABLED CHILDREN (PILOT STUDY:FWD-WE CARE) (2023), Member, Industri
DETERMINANT FACTORS AFFECTING THE WILLINGNESS TO SHARE INFORMATION AMONG STAKEHOLDERS IN ENHANCING WAQF CO- CREATION ECO-SYSTEM IN MALAYSIA (2022), Member, Universiti
KAJIAN PENERIMAAN MASYARAKAT FELDA TERHADAP PAJAK GADAI ISLAM (AR RAHNU) (2022), Member, Industri
PROGRAM PENDIDIKAN KESEDARAN PENGURUSAN KEWANGAN DAN KEPENGGUNAAN ISLAM DI SEKOLAH ZAKAT KEDAH MENGGUNAKAN KAEDAH PEMBELAJARAN BERASASKAN PERMAINAN (GBL) (2022), Leader, Kementerian/agensi lain
EXPLORING POSTGRADUATE DIPLOMA IN HIGHER EDUCATION LEARNING AND TEACHING (PGDHELT) AS AN ACADEMIC CONFIRMATION PRACTICE IN UNIVERSITI UTARA MALAYSIA (2021), Member, Industri
PEMBENTUKAN MODEL PENGURUSAN DANA WAKAF DI UNIVERSITI UTARA MALAYSIA (2021), Member, Universiti
CONSULTATION
Year Title Membership Funder Level Status
2023 Program komuniti keluarga angkat Member National On going
2023 Penjanaan dokumen coppa-pjj bagi program ijazah sarjana muda pentadbiran muamalat dengan kepujian [bma (hons)] Leader National On going
INTELLECTUAL PROPERTIES
Year Reference No IP Type Title of Inventor (Principal Inventor/Member) Status of IP
2023 20220426 Copyright MODEL PENGURUSAN WAKAF - ( MEMBER ) FILED
2023 20220206 Copyright BOARD M-FINLIT - ( MEMBER ) FILED
2022 20220027 Copyright EXPLORING POSTGRADUATE DIPLOMA IN HIGHER EDUCATION LEARNING AND TEACHING (PGDHELT) AS AN ACADEMIC CONFIRMATION PRACTICE IN UNIVERSITI UTARA MALAYSIA - ( PRINCIPAL INVENTOR ) FILED
2022 20210449 Copyright OVERVIEW OF SELF HISBAH IN IMPULSE BUYING BEHAVIOUR - ( PRINCIPAL INVENTOR ) FILED
UNDERGRADUATE
Course Code Course Name
BIMS3073 Seminar in muamalat management
BIMS1043 Principle of management in islam
BIMS3053 Islamic principles in marketing management
BPSX4998 Practicum
BPSX4908 Practicum
BPMS3083 History of islamic law development
BPMS2053 Management aspect in al-quran and al-hadis
POSTGRADUATE
Course Code Course Name
BIMM5053 Islamic principle in marketing management
SUPERVISION
Matric Name Status Title
823629 Ummi Syafiqah binti Nor Azman Completed FACTOR INFLUENCING THE INTENTION TO PURCHASE SHARIAH-BASED PRIVATE RETIREMENT SCHEME (PRS) AMONG AIR TRANSPORTATION EMPLOYEES IN ALOR SETAR
823632 Aidil Syukri bin Shaari Completed The factors that influence intention to subscribe with takaful among public servant in Perlis.
825399 Rabiatul adawiyah binti che halim Completed DETERMINANTS OF INTENTION TO USE DIGITAL MARKETING : A STUDY AMONG FOOD AND BEVERAGES (F&B)SMEs IN KEDAH
827325 NUR SYAHIRAH BINTI MANSOR Completed PREDICTORS OF MUSLIM'S INTENTION TO PARTICIPATE IN TAKAFUL PROTECTION IN KEDAH
828280 Muizzah Binti Kamarudin Expected To Complete PURCHASE INTENTION OF IMPORTED HALAL PRODUCTS AMONG MUSLIM CONSUMERS IN TERENGGANU
828315 NUR HUSNINA AFIQAH BINTI MOHD APANDI Expected To Complete PERCEPTION TOWARDS ADVERTISEMENT IN ISLAM: A STUDY AMONG ONLINE SELLERS
828832 NOR NAURAH BINTI MAT SALLEH Expected To Complete THE INFLUENCE OF ACHIEVEMENT, RECOGNITION, LEADERSHIP AND ISLAMIC WORK ETHICS TOWARD JOB SATISFACTION AMONG LECTURERS IN UNGKU OMAR POLYTECHNIC
829620 NURUL AZMA BINTI ABU BAKAR Expected To Complete SGHX5996 Professional Practice
830796 MUHAMMAD HAWEZ QARNI BIN AHMAD Expected To Complete APPLICATION OF ISLAMIC ADVERTISING AMONG MUSLIM ONLINE SELLER
904409 Osmawati binti Osman Active Analysing on The Influencing Factors Affecting Generation Z Attitude Towards Halal Cosmetics
904913 NURUL FAQIHAH BINTI SHAMSUDDIN Active FACTORS INFLUENCING THE INTENTION TO PERFORM CASH WAQF AMONG SECONDARY SCHOOL TEACHERS' IN PERLIS.
905165 AMIRA SYAHIRAH BINTI MOHD FAUZI Active An Incorporated approach towards Sharia Compliance engaged in antecedents of trust through Social Commerce
906146 Mohamad Mokhlis bin Ahmad Fuad Not Active Integration Between Waqf and Social Business with Islamic Financial Products
 
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