OVERVIEW
Dr Siti Hajar Salwa is now a Senior Lecturer at Department of Muamalat Administration and Halal Management, Islamic Business School (IBS), University Utara Malaysia, Sintok Kedah. She obtained her PhD (Islamic Business and Management) at UM, Msc (Management) from UUM and BMA (Muamalat Administration), UUM. Her current research interests are Islamic Business &Management, Consumer Buying Behavior and Islamic Marketing. Her research passion more to Impulse Buying Behaviour, and Islamic Consumption and Behaviour.
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